Purpose Statement

At Pittie Consumer, our purpose is to simplify everyday living by delivering trusted, high-quality products that enrich lives and bring value to millions of households.

Our Brands

Shubhkart

Celebrate faith and tradition with Shubhkart. From agarbatti, dhoop sticks to diyas, Gangajali, and sacred powders, our range completes every puja with purity and devotion.

Chakaachak

Make cleaning effortless with Chakaachak. Our range of brooms, mops, wipers, scrubs, and brushes ensures a hygienic and tidy home every day.

Bodify

Bodify’s personal care products, made with natural ingredients and fragrances, nourish and cleanse. Designed for body, skin, and hair, they leave you feeling renewed.

Zap Home Care

Zap Home Care makes homes hygienic and fresh. From dehumidifiers, detergents to fresheners, we bring ease to everyday living.

Freshzap

Freshzap refreshes your space with soothing, uplifting fragrances. Our range of room sprays, diffusers, and fresheners is crafted to gently eliminate odors and create a calm, welcoming ambiance, turning any space into a peaceful retreat that supports your mood, focus, and everyday well-being.

Yummify

Yumify brings you a delicious range of snacks made to satisfy every craving. From classic favorites to exciting new flavors, our snacks are prepared for freshness, taste, and delight in every bite, perfect for anytime munching, sharing, or simply treating yourself.

Events & Activations

Brand 9

Stall Activations for Shubhkart

Brand 5

Shubhkart is Now in East India

MEDIA & NEWS

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Enhancing Lives Everyday

Because to us, premium doesn't mean expensive. It means purposeful.

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Enhancing Lives Everyday

Because to us, premium doesn't mean expensive. It means purposeful.

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What Guides us?
Innovating with Care and Purpose
We believe that even the smallest moments deserve thoughtful care. At the heart of everything we create is a commitment to wellness, quality, and intention. From daily rituals to everyday routines, our products are designed to elevate the ordinary, blending mindful craftsmanship with purposeful innovation. Because when we care deeply, we create meaningfully.
At a Glance
5+
State-of-the-Art Manufacturing Plants
15+
Trusted Brands
275+
Quality Products
400+
Cities Serviced
Puja Essentials
ShubhKart elevates your spiritual practice with premium incense, wellness products, and essentials for all your religious needs, crafted to bring purity, devotion, and intention to every ritual.
Cleaning Essentials
Chakaachak refreshes your home with powerful and thoughtfully designed cleaning solutions. From everyday messes to deep cleaning, our innovative home care range ensures a sparkling, hygienic space, making cleaning effortless.
Body Care
Bodify invites you to indulge in self-care with our thoughtfully crafted range of personal care products for body, skin, and hair. Made with nourishing ingredients and gentle fragrances, each product is designed to rejuvenate, protect, and elevate for you to feel refreshed, and radiant, every day.
Home Care
Zap range of home care essentials brings brilliance to everyday living with smart, reliable home care solutions. From surface cleaners to air fresheners, our products are crafted to refresh, protect, and uplift your home.
Air Care
Freshzap refreshes your space with soothing, uplifting fragrances. Our range of room sprays, diffusers, and fresheners is crafted to gently eliminate odors and create a calm, welcoming ambiance, turning any space into a peaceful retreat that supports your mood, focus, and everyday well-being.
Food
Yumify brings you a delicious range of snacks made to satisfy every craving. From classic favorites to exciting new flavors, our snacks are prepared for freshness, taste, and delight in every bite, perfect for anytime munching, sharing, or simply treating yourself.
Industry Recognition
"They have been smart in selecting categories, which have massive potential but are tough for modern trade guys to handle."
Damodar Mall, CEO of Reliance Retail
Media and News
Empowering Stories.
Real Impact.
26th Dec ’24
Aditya Pittie, the managing director of pittie group...
Both sides were evenly matched. Both factions could flex their bulging muscles to drag the other into submission. Both the camps swore by their unshakeable beliefs...
11th Apr ’22
Infectious Advertising has rolled out a new ad campaign...
Infectious The TVC for the 'ChakaaChak' brand showcases the endearing spin mop mascot, which is shown in a series of engaging home cleaning scenarios...
4th Dec ’23
OTT content spending surges 52% in 2023, driven by sports rights
In a chat with e4m, Pittie discusses adding more TV channels to the broadcast business, going regional, marketing strategies and more...
4th June ’20
I am passionate about building businesses that have scale: Aditya Pittie
From being a young man who had to Google about downlinking and uplinking and did not know how a satellite signal works a decade ago to an entrepreneur at the helm of a media...
4th Nov ’17
Aditya Pittie, the man who owns a slice of Patanjali’s success.
When Baba Ramdev met Aditya Pittie four years ago, the glaring contrast in their appearance was strikingOne, a bearded baba in a saffron robe with rustic mannerism and the other...
19th May ’16
Aditya Pittie, MD of Pittie Group, shares his passion for building scalable businesses ....
Pittie Group's association with the Patanjali Ayurved brand dates back to 2012 when it began distribution for their range of products in general trade...

Coming Soon...

Welcome to Yumify — where every bite brings joy! We’re here to make your taste experiences sweeter, crunchier, and full of flavour. From traditional sweets to irresistible snacks, Yumify blends authentic taste with modern freshness.